Chock full o’Nuts was chock full o’Fun!
It’s a slow moving day. I’ve got work to do. When I feel this way, I don’t wanna move. I turn on the TV and try to watch the news, but the world seems the same, so I’ll turn on the brew. Simultaneously smooth and strong; all of the colors along with temptation of falling into another cup. Chock full o’Nuts is how heaven wakes up.
In a fun contest to choose the best coffee to write a jingle for, Chock full o’Nuts fans proved to have the most loyalty, scoring two-thirds of the votes. So we set out to have some fun in the studio and made a nice little video to go along with it. It was especially fun when the Chock full o’Nuts marketing department sent us some coffee and a personal thanks. I must say that we did brew some Chock in the studio that day! Why did we do this? Why not?! The funny thing is, when I told Starbucks about this they wrote a nasty form letter back saying they would not participate in any solicitation. Weird… this was just a fun thing to do. Chock full o’Nuts actually posted the contest on their Facebook wall, leading them to victory and new customers! I honestly had never heard of Chock full o’Nuts before I did this contest (I’m from the Chock-less south), but now I can say I enjoy their coffee!